It’s more crucial to be great at writing than ever before. Most of your clients have access to job boards. Possibly the exact ones you do. Therefore, you won’t add value by simply copying their job spec, placing an ad on LinkedIn, and hoping someone applies before they’ve seen them.
You add value by giving them candidates they’ve never seen before. The hidden. The passive. The few and far between.
This means you need to stand out. You need to be able to write great content.
In fact, you may need to make boring content great. Turn a spec into an ad. Create interest where there was none. Inspire. Inform. Amuse.
You need to write so even those not looking for work, apply. This is especially true if you’re planning on ever trying to sell a retainer to someone.
The thing is, writing’s difficult. It’s an industry in itself. It’s an art form. And one that people can practice and practice without ever making great strides.
So where do you start? There are copywriting courses for Recruiters. And it’s worth taking the time to do one. Especially as by engaging your target network through job ads you’ll notice the return on investment.
But the good news is, if you’re slightly more time thrifty or you’re thinking a course may not be right for you just yet, you don’t need to be the next Shakespeare.
These tech products can help you along the way…
Refly is an editor that allows you to avoid grammar and spelling mistakes, optimise your content for SEO, search bots and keywords, schedule your writing, set your goals and track them.
Whether you’re writing job ads or are one of the thousands of Recruiters that writes for LinkedIn or a blog… this tool’s really useful. Specifically where products like WordPress don’t have an all singing, all dancing spellcheck.
Even for the job ad aficionado, small things such as knowing the difference between Principle and Principal will make a big difference.
If you’re sending InMails and not getting much in reply, try Refly.
Hemingway’s a tool that can help give you a third party’s view point on what you’re writing. And as editing’s the hardest and most time consuming part of the process, this is well worth considering.
As you can see from the graphic above, there are plenty of suggestions that come your way as you start to type. It gives you a grade level of ‘readability’ (the lowest, fairly obviously being the easiest) and highlights elements of your work that may need a review.
Why is this useful in recruitment?
Well, the easier your ads and content are read, the clearer the message and the higher the likelihood of someone engaging with you. Don’t confuse a job advertisement with a job spec.
A job ad’s sole purpose, is to create intrigue and excitement in a position, so the person reading applies.
Write in earnest with Hemingway.
Tying nicely in with Hemingway (the writer not the app) Rough Draft base their product on one of his most famous quotes. As someone who writes a fair bit, I can tell you the most time consuming part of my job is having to read the same text over and over again. Deleting words and sentences that don’t add anything – like that one.
Whether you’re creating a job ad, blog post or any kind of content marketing it’s difficult to get right first time. Especially if you happen to be interrupted by phones calls fairly often.
Using Rough Draft should help you to edit effectively and increase your readership. Higher readership means better applications. Better applications means more money in your back pocket.
Don’t be one of those Recruiters who falls into the trap of creating every job ad in the same way and just changing the job title.
Not using Rough Draft could make you look a touch daft.
If you’re one of those Recruiters who doesn’t know the difference between there, their and they’re, you need help.
And Grammarly is that help.
Grammarly quickly and easily makes your writing more effective. Eradicating spelling mistakes and making your copy easy to read. Better than a normal spellcheck on a word processor, Grammarly can even highlight correctly spelled words used in the wrong context.
There are two groups of Recruiters this hack will help.
Those that are seemingly unable or can’t be bothered to learn English, despite it being their first language. And grammar-nazis who constantly gripe at the previous group for incorrect and lazy writing. I’m unashamedly the latter. Please use this hack.
Evernote is a tool we’ve been using for a long time at Hunted. You can easily save voice notes, videos, photos and of course standard written entries, and having a notes tool with multiple users is invaluable.
For writing, Evernote’s perfect for a collab.
So rather than emailing something, you can create copy, and have it automatically updated by colleagues.
The mobile app means you can constantly keep ideas rather than forget them, when you’re on the go. An elephant never forgets they say, and when you’re logged in on your desktop you’ll always see the handy Evernote Elephant asking if you’d like to save certain things.
What a weight of your mind.
Principal Consultant - Finance at Marshall McAdam
Recruitment Consultant at Just IT Recruitment (JITR)
Senior Consultant - Drinks Sales at New Chapter Consulting
Consultant / Financial Services at Oakleaf Partnership