LinkedIn’s many things. Facebook. Your CRM. A job board.
A place where memes come to die and inspirational business leaders spin erratically grammatised yarns about waking up before the sun. Or how they only seem to hire some of the most profoundly heroic units I’ve ever heard of. Pretty much daily.
Still. We scroll through it for hours at a time.
If you’re using The ‘Din for anything more than “Hi All, I’m currently recruiting for this position. Please click on the job title below to view the Job Description and apply to it!” have a look at these doozies.
10 apps and programs that’ll optimise your time on recruitment’s favourite social network. Let’s get stuck in.
You’ve obviously got the main one. And while the homepage is always open in a tab on your browser, the mobile app also rinses most of the battery on your phone as well, doesn’t it?
I won’t bother covering the main LinkedIn app. But these from LinkedIn, you might not be using as much. All of which are available on iOS and Android.
Bite-size video courses you can watch any time, anywhere. Learn from industry experts in marketing, leadership, web design – the list of topics is extensive. The service is free to trial for a month, then it’s the equivalent of £19.99 a month paid annually. For that you get access to over 13,000 courses, certificates when you complete a course, and the option to download and watch them in your own time.
Get access to over 15 million presentations covering over 30 different topics including Data & Analytics, Social Media, and Business Management. Find reports, videos and infographics relevant to your market and dazzle clients and candidates alike with knowledge direct from industry big wigs. The app lets you save content to read offline, organise the best stuff into clipboards and share the ones you like most on social media.
This is something you’ll have to lean on your boss to get. Elevate’s an “employee advocacy platform” that allows you to curate and share content relevant to your market, and then track how it impacts business metrics. The idea’s to get you sharing content regularly so that you’re more visible in the feed.
For free LinkedIn members, you’ll get Sales Navigator Lite: a Chrome extension that displays LinkedIn profile data in your Gmail inbox. For anyone that pleasantly remembers Rapportive, this is what it turned into.
For paid Sales Navigator members, you can manage your messages and connection requests from the app, as well as discover and review new leads on the move.
Turn LinkedIn into a lead management system. An automated one, at that. Dux-Soup stays within “fair use” limits set by LinkedIn, and allows you to view profiles, send connection requests and personalise messages without actually having to do anything.
Bad recruiters using software like this will reveal themselves as bad almost immediately. Good ones will use the features to take the leg work out of the administrative side of networking. You can tag profiles with notes and export that data to sift through properly later.
The free version integrates with your LinkedIn account and Sales Navigator. Syncing with Recruiter accounts unlocks with either the Professional or Turbo pricing plans. Both of which do absolutely tonnes more stuff.
I’ve written about Zapier before, in a Productivity Hacks article about time management. It’s automation software that integrates with over 1,400 different apps. Which means it has at least that many uses.
With LinkedIn in mind, you’ll find you can program repetitive, time-consuming stuff. Like syncing posts across your social networks. Or filling in cells in a spreadsheet every time the company page shares an update.
Have a look at what you can do, all without coding experience.
If This Then That’s another program that automates certain repetitive processes. To be honest, it’s main use is in sending email notifications once certain criteria’s met. Like sending a custom message whenever new connections accept your request. Or having an email sent when a company you follow posts a new job. Or a notification straight to your inbox whenever a member of your network changes jobs.
We’ve written about Evernote before, as well. It’s generally regarded as one of the best writing platforms on the market at the moment. And there’s a LinkedIn integration not that many people know about.
Once you’ve signed into your account, you need to enable access to the camera on your phone. You’re then able to take photos of business cards, Evernote will parse the data, and send a connection request to that contact on LinkedIn. A quick and easy way to tie a bow round all those introductions you get at expos and on client visits.
A program that’ll have you rattling off quality InMails in no time. TextExpander works by taking cues from ‘snippets': a short abbreviation, created in advance, which then fills out the rest of the message for you. Not just useful on LinkedIn, but anywhere typing occurs.
It’s £30 a year or £3 a month. There are free programs out there that do similar things, but they’re either sketchy, lack support or just don’t have the functionality TextExpander does.
I usually take programs like this with a pinch of salt. They’re the fortune cookies of networking. Wishful thinking, but often void of substance. This one however, like fortune cookies, doesn’t exactly hurt.
The Chrome extension operates within LinkedIn and your Gmail inbox. Crystal claims to apply “personality assessments, predictions, and coaching tools” to your LinkedIn connections, to understand more about their motivations, communication style and behavioural tendencies.
Nothing that you wouldn’t get from a phone call anyway. But during a routine LinkedIn check pre or post call, could offer insight into something you’ve missed. Or open the door to a fresh way of thinking about a prospect.
Odds are, if your current job title’s either Recruitment Consultant, Headhunter or Talent Ninja, you spend a bit of time on LI.
It’s why we’ve written articles on How To Stop Your LinkedIn Account Being Stolen. Because it’s good sense to protect something you’ve invested that much time into.
And if you’re on LinkedIn a lot, you’ll have probably noticed there’s only a handful of people in your network that write half goodly. Read How To Write An InMail People Love and 9 Recruiter Tips for LinkedIn Pulse to put yourself well within that handful.
And if you’ve got to the end of this article and you’re still asking yourself What’s The Point Of Posting On LinkedIn?, click that link and you’ll find out.
Conultant (Principal/Snr) - Risk & Compliance at River Partnership
Recruitment Consultant at Just IT Recruitment (JITR)
Principal Consultant/Team Leader- Technology Perm at Salt
Vice President - New York at Skills Alliance
Senior or Principal Consultant- Legal at Charterhouse Hong Kong
Head of Contract & Interim - Home Based at DNA Recruit