One thing companies that foster consistently big billers always say is their highest achievers are hardly ever at their desks.
They’re out and about in it. Networking. Not just bashing the phone.
They’re spending time in their market. Working the room at events. Often spending hours and hours at a time smiling, making small talk, making points, and selling.
Often in the form of new business, better relationships, and diamond-in-the-rough candidates.
Recruitment can very rapidly become all encompassing. In that, between the hours of 8 and 6, you’re either on the phone, in a meeting, or doing admin.
Very few of us actually get to make time to get along to an event, let alone host one.
And yet I’d imagine we’re all in agreement that being a visible presence in your market – and gaining the attention of it’s key players – is only going to boost your brand.
So before we get into this properly, I’d like to share a quote from the 26th President of the United States, Teddy Roosevelt:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat”
Recruitment’s very much a people industry. And you have to be in and amongst it to succeed. Lest you become a number to block, an email to ignore, or a meeting to cancel.
Here are 6 companies that not only see the value of spending time in your market, but actively encourage you to become the key player you were always meant to be.
trg. are a tech business. Established in 2015. They’re also what you’d consider meetup royalty.
They’ve built 4 awesome communities including The Agile Roundabout, JS Roundabout, JVM Roundabout and QE Roundabout. Which means they’re intrinsically linked to their market.
And you know what they say about those who align with their market…
The Roundabouts increase engagement of talent which tops up their resource pools. And with deep connections to the best talent on the market, BD at TRG isn’t really BD at all: it happens much more naturally.
They’ve hosted meetups at iconic venues with historic brands: Google, ASOS, EE, Sainsbury’s.
And take a look at their great perks like Prosecco on tap and bring your dog to work.
By focusing on one technology, Signify Technology have become a pivotal part of the Scala community and are trusted because of their unique approach.
They still love the old school way of meeting people face to face, building real relationships and are committed to helping the tech community grow by sharing knowledge, blogs, organising meetups, sponsoring conferences and offering some of the coolest jobs on the market.
Last year, they sponsored nine global conferences. This year, they’ve already agreed to sponsor more.
And because of the rise of Scala in the City, Signify’s blog’s become the go-to place for anyone wanting to learn functional programming.
Imagine what that’d do to your inbound leads – both candidates and clients alike.
Gemini previously hosted an event around the design industry and how talent’s evolving.
They held their last event at Hakkasan: a networking dinner aimed at CMO’s and ECD’s of brands.
And next week, they’re hosting an event about IR35 and how it’s going to affect the creative industry. One of our favourite topics.
The structure and security of a large corporate agency, albeit with a boutique feel. So no suits and ties, chaps.
You’ll be advising companies like Netflix, Moonpig and Apple on their hiring strategies while being coached by Gemini’s in-house L&D team.
Which means all those events should come in pretty handy.
A recruiter’s checklist: working a lucrative market, like Technology or Life Sciences.
Trips away to Barbados and St Anton. International relocation options to Hamburg, Dallas, Berlin, Munich. Competitive salary (Consultants – £33k, Seniors £38k).
Named one of The Sunday Times 100 Best Small Companies to Work for 2019.
And in the spirit of checklists, here’s all the events and meetups Austin Fraser either put on, co-sponsor, or pitch up to regularly.
There’s ‘Leaders in Tech’ in Reading, London, Munich, Berlin, Hamburg, Stuttgart, Austin, Denver.
‘Djugl’ in London. ‘Women in Tech’ in Munich. And the DevOps Meet-up in Berlin.
‘.net BaWu’, Stuttgart. ‘JustJava BaWu’, Stuttgart. Magento meetups in London. DevOps in Reading. And EuroDog in London, Munich and Berlin.
You’ve got AI and Robotics in Austin. Secure, Austin. QA Meetup, Austin. And Women Who Code, Austin.
Spoiled for choice, I’d say.
Based in London, Cognitive are specialists in Microsoft Tech and Transformation. Their clients include funky fashion brands, adventurous global agencies and thought leading consultancies.
“We sponsor and attend the main Microsoft events like Future DeCoded and 365 Saturday. And we host our own Azure Meets Ups, so the brand affiliation with Microsoft is incredibly strong. Especially compared to non-specialist agencies – of which there are 26,000 odd in the UK – making it easier for Consultants to stand out”
As founding members of Women in Recruitment, Cognitive are celebrative of diversity. So recruiting, developing and actively promoting women within the business is important to them.
They also provide you with up to 20 hours per week training, flexi time, and 3pm finish Fridays when it’s good weather out.
No wonder Cognitive Consultants bill more.
Don’t believe me? Ask them yourself.
Based in Farringdon, London, Futureheads are a Digital recruitment company that’s socially responsible and highly successful.
Keen on collaboration, Futureheads have a long list of perks that provide amazing incentives for their team, who they make sure are trained to the highest standard possible.
In the meetup space, they’ve supported the GeekGirl conference: a network for and by women and girls interested in all things tech, design, and startups.
They do amazing work, highlighting role models in the industry, creating networks to share knowledge and mentoring, and having fun doing it.
Futureheads are also regulars at UX London “the UK’s largest annual conference dedicated to user experience”.
If that was your market, how many key contacts would you rub shoulders with?
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