You spend your days juggling jobs, meeting with clients and candidates, and trying to offer a high-quality experience to all. So it’s easy to put building your personal brand on the back-burner.
Contrary to popular belief, building your personal brand doesn’t need to be a hugely time-consuming task for recruiters.
Today, we’re going to share lots of different ways that you can work on your personal brand by setting just 5 minutes aside every day… surely we can all spare 5 minutes, right?
Tweet Something Valuable
One of the easiest ways to build a personal brand and make a name for yourself in the industry is to become more active on Twitter.
Maybe posting on social media isn’t your thing. And that’s OK, but trust us when we say if you’re a recruiter and you’re not active on Twitter, you’re missing a golden opportunity.
If you commit to just one tweet a day, you’ll very quickly see your followers grow, and with that growth comes social authority. You should try to tweet as much as you can about recruitment, which really shouldn’t be too hard – after all, you are an expert.
One of the easiest ways to build your personal brand on Twitter is to post something of value.
That could be the answer to a question that a candidate asked you earlier that day? Or sharing a tip about sourcing with your network.
Whatever you post – make sure it contains useful information for your followers.
If you need more ideas about what you should tweet, here’s a list of some recruitment topics that you can and should use for inspiration.
Make Sure Your Profiles Are Up To Date
How many online profiles do you have?
Well, there’s Facebook and Twitter of course. And then there’s Instagram and Snapchat, and WordPress, and LinkedIn, oh and then there’s that old Google+ account that you never use…
What we’re getting at is there are a LOT of profiles for you out there. So when you change a seemingly minor detail about yourself on one profile, it can throw all of those other profiles off-kilter.
Imagine your email gets hacked and you have to shut down that particular Hotmail or Gmail account.
But you’ve listed that email address in your LinkedIn contact details. Or let’s say that you just got married, so you changed your name on all of your social profiles, but your work email signature still lists your maiden name.
Are candidates going to be able to find you on social media now?
Making sure that your online profiles are up to date isn’t something that needs to be done every day. But every couple of weeks just make sure that you glance over your online profiles and do a mini-audit.Ideally, all of your profile pictures should be the same across all of your networks.
Remember, personal branding is about consistency.
‘Like’ or ‘Share’ an Article on LinkedIn
When you ‘Like’ an update on LinkedIn, it’s just like sharing a post on Facebook, in that your entire network will be able to see it. This is an excellent way to build your personal brand, as it shows that you have your finger on the pulse of what’s happening in your industry.
Spend a couple of minutes scrolling through your LinkedIn newsfeed and be sure to ‘Like’ and ideally, comment under any recruitment articles that spark your interest.
But there’s a catch.
Before you ‘Like’ or comment on an article, you need to actually read it!
Personal branding isn’t just about keeping up appearances online.
In order for you to build a brand for yourself, one that will make candidates trust you and other recruiters respect you, you need to continuously be educating yourself.
So take two minutes to actually sit down and soak up an article every day. Remember, it’s all about value, so you need to know that what you are broadcasting to your network is something that’s actually worth sharing!
Post on Instagram
Just like Twitter, Instagram is another top-notch platform for building your personal brand.
It takes a little more effort than Twitter in that you have to get snap-happy with your camera and post original content, but once you start actively posting images that represent who you are, both professionally and personally, it will quickly become part of your daily routine.
What’s so great about personal branding on Instagram is it gives you a chance to show off your human side. And don’t worry – you can still be active on Instagram without giving away too many details about your personal life
Connect with Someone New
It’s easy to go on connection sprees when you’re sourcing candidates on LinkedIn, but outside of that, you should be spending a couple of minutes every day connecting with someone new that isn’t necessarily a potential candidate, like a thought leader in the recruitment space, or an old colleague, or college-mate.
Remember, referrals come in all shapes and forms, and the more connections you have in your LinkedIn network, the more people are out there actively seeing your updates in their newsfeed.
As a result, the more your personal brand will grow.
Maybe in 6 months time, your old college mate who works in a completely different industry is in a meeting and is told that they are expanding a department within the company, and they need to take on 6 new staff members ASAP.
If they’re asked to recommend a recruitment agency to work with on the project, will they recommend you? Chances are, the answer’s yes!
Share Details About Your Job with Friends and Family
Here’s some food for thought…
If someone were to ask your parents, or your friends, or even your partner what you actually do for a living, would they be able to give that person a real answer?
We bet they could tell them all about your work woes – who’s annoying in the office, and all of the brain-numbing meetings you have to sit through. Because that’s probably all that you talk to them about – things that bother you about your workplace, but less information about your actual job.
When you’re talking about your job to your friends and family, try to get into the habit of focusing on the positive aspects of the job, even if it’s something as simple as talking about meeting with a new client.
Personal branding has to go beyond the computer screen, so at the very least the people who are closest to you know what you’re all about professionally!
Social Talent, provide training in internet recruitment, sourcing, headhunting techniques and much more.