How to Define Your Employer Brand in Recruitment

For quite a while now, I’ve been working with brands on Hunted to discern their employer brand. That’s, the brand of the business they run and hire people for. Recruitment agencies often have a tough time doing this. Probably because recruiting’s an identical job at a lot of agencies. Therefore how do you differentiate yourself from your competitor? Table tennis table? Check. Early finish on a Friday for beers? Check. Office dog? Check.